Google wants to keep visitors inside its own ecosystem, so if your preference is to have people order from your site, you could lose traffic. On the flip side, this is another example of Google acting as a transactional layer between businesses and their customers. This makes sense the search engine aims to provide the best answer to searchers, so featuring locations with its “Order Online” digital experience for those seeking pickup or delivery meals aligns with its goal to provide an optimal consumer experience. We have noted in early results that it seems Google gives higher ranking and greater visibility to restaurant owners who use this service. What are the benefits and drawbacks of using Google Ordering? The difference is in the ordering experience. With Google Ordering, your customer could choose to use any of those services, where available, for the delivery. Success largely depends on your visibility in the app and how widely the service is used in your area. When you’re on the GrubHub app, you’re competing against all of those other restaurants in the app. What’s the difference between Google Food Ordering and Uber Eats, DoorDash, or GrubHub? Google Food Ordering delivers the convenience of in-app ordering without ever having to leave search and actually go into an app. Trends data for the search term “food delivery” contains to remain strong, despite more people feeling comfortable returning to in-door dining again. Google Trends shows food delivery interest in the U.S. People are constantly using Google Search and Maps to explore the best food pickup and delivery options. smartphone food delivery mobile app users will rise by 25.2% to 45.6 million this year and reach 53.9 million by 2023. In fact, eMarketer expects that the number of U.S. Consumers can ask their Google Assistant to find a restaurant, then choose the delivery provider they wish to use.Įach restaurant location is responsible for the success of the delivery.Ĭonsumers are hungry for a frictionless ordering experience and convenient delivery options. It’s designed to make food ordering a seamless experience, enabling customers to order food from their favorite restaurants without having to click through to the restaurant’s website. Google Food Ordering is a feature that, at the time of publication, is available to foodservice businesses in the United States, Australia, India, Brazil, and Germany. What is Google Food Ordering for restaurants? In this post, we’ll explore how this program works, answer the questions we frequently get from multi-location restaurants about it and offer some tips to help restaurant operators make the most of Google Food Ordering. When activated, searchers can see an “Order Online” button, view your menu, and place an order without ever leaving the search experience. Google has given restaurants the ability to receive pickup and delivery orders directly from Google Maps, Search, and the Assistant.
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